31st October
2009
One of the Photoshop tools that not many people know about is the Sponge Tool. However, for adult web designers, the tool has already proved its mettle. The tool can be used either for saturating or de-saturating parts of an image. The Sponge Tool of Photoshop doesn't show up on the default tools window. In fact, it's nicely tucked away in between the Burn and the Dodge Tools. The tool can be used simply as a paint brush and it lets you play with your images the way you want to play. For adult ...Read the rest of this entry »
Internet
29th October
2009
HTML email autoresponders are tools that are used in bulk email marketing to send out all kinds of automated email to subscribers. This is a tool that is familiar to all of us whenever we mistakenly send out an email to the wrong address and we get a bounce back report. These mails are usually in a plain text format but they can be in the HTML format as well. The HTML format is in fact more widely used in another form, for example when you send in a query to an entity and you receive an ...Read the rest of this entry »
Marketing
28th October
2009
Do you know how important it is to formulate and utilize a brand strategy for your business? It is so important that anyone should not go on entrepreneurship without it. A good fisherman will never go on fishing unless he has the right equipment and the ability to make use of them. In the same way, a good business person has to equip himself with every necessary tool and possess all the knowledge regarding how to put those tools to work for his business plans. Only those individuals and ...Read the rest of this entry »
Marketing
27th October
2009
There are several graphic design applications for envelopes. Designs commonly fit a desired theme, concept, or look of a company. Envelope design is limited only by the designer's imagination. They can be classic, whimsical, modern, decorative, formal, geometric, stylized, or themed. The following are common applications of design on envelopes. Business ' Envelope designs for business applications commonly have formal or professional themes. Industry standard uses shades of white for the ...Read the rest of this entry »
Marketing
26th October
2009
No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.
The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line ...Read the rest of this entry »
Internet
25th October
2009
Whether it's an e-commerce site, an online tool, or just your company's corporate sites--smart marketers know that web site usability is key to the success of any online presence. What a lot of marketers don't know is the basic principles of web usability and how to apply those rules to their own online presence. Here are ten very easy ways to make an immediate impact on the usability of your site:
Home - Users want a home and they expect to see a link to home in the same place: the top ...Read the rest of this entry »
Internet
24th October
2009
An effective website attracts customers to your business, generates sales leads and closes sales - multiplying your profits in the process. Professional web design firms must combine uniqueness and innovation in design with state-of the-art technology and maintenance support to create a powerful website that produces results. Before hiring a web designer, consider the following ten factors:
1. Effective Web Designers communicate well
Experienced web-designers support multiple modes of ...Read the rest of this entry »
Internet
23rd October
2009
Flash Deadly Sins - How Flash can kill your web business
Looks like every client wants a Flash site these days but the
reality is...as flashy as these sites may look, there are many
negatives you may want to consider before delving into Flash.
Deadly Sin One - Long Load Times
This is the most obvious problem with most Flash sites. Flash
files can get large in a hurry and if the page takes too long to
load, your visitor will move on without even seeing your site.
Ideally, you would want your ...Read the rest of this entry »
Internet
22nd October
2009
Usability is the measure of the quality of a user's experience
when interacting with a product or system - whether a web site,
software application, mobile technology, or any user-operated
device.
According to Usability Expert Jakob Nielsen: "On the Web,
usability is a necessary condition for survival. If a web site
is difficult to use, people leave. If the homepage fails to
clearly state what a company offers and what users can do on the
site, people leave. If users get lost on a web site, ...Read the rest of this entry »
Internet
21st October
2009
The proper logo with compatible characteristics can boom your market value within a short span of time. Experts always advise one to establish logos for limited scale businesses, companies and products. Through logos, even a limited sector can get a wider exposure. However, when it comes to church logos, its uniqueness would be the main keys to make this logo different from others. Achieving uniqueness is not as easy as it looks. For instance, because the world is a marketplace of uncountable ...Read the rest of this entry »
Internet
20th October
2009
Most web designers and web design companies will try to convince
you that if you want your business to have the best site
possible that you MUST have a flash site. Flash, for those of
you who are newbies, is a software program that can create
really cool special effects and animations. You can either have
flash elements embedded in your website or you can have your
entire website done in flash.
Now I will be the first to tell you that Flash can make a site
look pretty cool, but if you are ...Read the rest of this entry »
Marketing
19th October
2009
Hiring a brand agency to handle all the marketing requirements of your brand is truly a commendable thing. Availing of the services of these professionals does not mean that you don't know what you are doing and you are hiding behind these people. On the contrary, you know your limitations and you care so much about your brand that you will do anything and everything that you can to make your brand work. Working with a brand agency will definitely save you a lot of headaches in terms of the ...Read the rest of this entry »
Advertising
18th October
2009
There are many different website design companies, offering
different facilities such as flash design, however what should a
small business look for when seeking an internet prescence?
When choosing which company you would like to build your
website, there are many factors which you need to take into
consideration.
Firstly how much is the website going to cost to build and host.
We all have different budgets, however there are some very good
deals to get, if you are willing to search ...Read the rest of this entry »
Internet
17th October
2009
INTRODUCTION
When Flash was first introduced by FutureWave Inc. in August
1996, it was known as "FutureSplash Animator." Macromedia
acquired FutureWave in December and renamed the application to
"Flash." What made FutureSplash unique was the fact that
FutureSplash's images were created in "vector format."
As you may know, most images you see on the Web (such as the
logo that appears on http://www.worlddesignservices.com/), are
drawn by thousands, sometimes even millions, of colored square
dots ...Read the rest of this entry »
Internet
16th October
2009
White space in an HTML email is one of the greatest faux pas that you can ever commit. White space is basically unused space that turns up empty once the email is published. It is safe to therefore say that there was an error when choosing the specific email template or when planning out the content of the email. An HTML email template is one of those tools that is supposed to reduce your dependency on a creative team and coding team by allowing you to simply plug your content in between some ...Read the rest of this entry »
Marketing
15th October
2009
When designing a website choose colors wisely. Remember, colors
convey emotions and emotions can heavily influence your
decision-making process. Your choice of colors for your website
should mirror the message and/or feeling you to hope to
communicate to the viewer. Let's take a look at some colors and
what they mean to you and your website.
Blue - the color of stability Blue is a color of peace,
harmony, tranquility, health, coolness, confidence, loyalty,
conservatism, dependability and ...Read the rest of this entry »
Internet
14th October
2009
A lot of times when asked what brand design means people would say that it is the design of the logo. The icon that represents what the brand is all about. While this definition is right, it would be wrong to just stop there. Your brand's design encompasses a lot of things. Of course your brand's logo means a lot as this is the first impression that will enthrall or turn off your consumers but it is always better to go beyond that.As you conceptualize your brand's design think deep and get to ...Read the rest of this entry »
Marketing
13th October
2009
Who doesn't want to improve his/her online presence through a custom web site design. If it's a platform ensuring business benefits, the same becomes imperative. But there are people who do not have adequate knowledge about how to get the best out of its website. They either do not make any research or do not have any idea what clients look for in a particular website. Website designing experts in India have the right answers for them. Many of the experts are the force behind hundreds of ...Read the rest of this entry »
Internet
11th October
2009
In this article we'll cover some basics of website usability, in
other words, making your website user-friendly. This article in
no way covers everything you should keep in mind prior to
designing your website - there is much more. I have listed five
questions you should initially consider. I will be brief with
each question just to give you a few tips to get you started.
Keep in mind that testing is the most important task and should
be conducted frequently.
a.Do visitors know which page they ...Read the rest of this entry »
Internet
10th October
2009
Do you have lots of JavaScript coding in the header section of your web pages? Do you re-list your CSS styles at the top of every page? Do you have JavaScript coding spread throughout your web pages?If you answered yes to any of these questions your site may be driving away search engine spiders and losing search engine position ranking.As you can imagine search engine spiders have a lot of pages to get through on the web when they are indexing sites. To improve their speed and efficiency ...Read the rest of this entry »
Internet
9th October
2009
Color is everywhere. It surrounds us. It's with us every time.
It does not only provide crucial visual cues but also influence
our feelings and thoughts. It captures our emotions thus can
persuade us. However, up to what level can it influence us?
Color exudes character and identity. In fact it has been
associated with a lot of things. Blue means male, water,
peacefulness and sadness on the other hand, pink means female,
weakness and softness. One of the powerful colors is red. It
conveys love, ...Read the rest of this entry »
Internet
8th October
2009
We know a good company name is very important. Some would even spend a tidy sum to get a renowned marketing research company to discover a good brand name to synergize the name of product/service with the market place. A few of us might even consult a geomancer (aka feng shui master) to ascertain that our personal name and company names are auspiciously congruent with the elements! Yet, many shun away from investing in a decent company logo design. Instead of going to a branding expert, ...Read the rest of this entry »
Advertising
5th October
2009
Logo Design that Shines.
You've either started a new business and need a new logo from scratch or have finally decided that Microsoft Paint "logo" is not quite cutting it anymore. Now, with a little help from an experienced graphic designer you set out to remake your company's image. In the back of your mind are great company logos like Apple, FedEx, and numerous others but what makes those designs shine? Well, besides the billions poured into advertising, these prized logos were designed to ...Read the rest of this entry »
Marketing
4th October
2009
Flash design? Is it all it's cracked up to be? In this article,
we'll be confronting all the questions head on: What is Flash?
What's good about it? What's bad about it? And, most
importantly, what will it do for your online business?
INTRODUCTION
When Flash was first introduced by FutureWave Inc. in August
1996, it was known as "FutureSplash Animator." Macromedia
acquired FutureWave in December and renamed the application to
"Flash." What made FutureSplash unique was the fact ...Read the rest of this entry »
Internet
3rd October
2009
Even before you launch your website, you can (and should) begin
to use your domain name. Why? Because it is the worlds cheapest
advertising tool and an excellent way to brand your business.
How? By using your domain name in your email address and in your
signature file.
If your email address reads yourname@aol.com or you@bell.com -
you are branding the name of your Internet Service Provider. Why
should you do it? Your ISP doesn't pay you for it. Indeed, you
pay THEM a monthly fee!!!
Quite ...Read the rest of this entry »
Writing
1st October
2009
About two years ago, I had a go at commercial web site design. I
put a medium-sized ad in a London classified ad paper. Nothing
fancy: "Web designer seeks work ..." etc. This was expensive,
about £500 for a month's run.
Got a few replies. Lesson number one: advertise where clients of
the calibre you want will see it. The clients I got thought £300
was a lot for a web site. They didn't want to pay web hosting.
They wanted a lot of bang for their buck. 'Mission creep' was a
term I grew to know ...Read the rest of this entry »
Internet