Creating Your Design Like the Pros

Image is very important in your brochure printing. In order for you to build an image that is worth remembering, your design should be able to reflect an identity you would want recognized for a very long time. An effective design can make or break your business.

Despite its notorious image of pricey design services, graphic designing should not be so expensive that you cannot afford to have the best quality for your color brochure printing. On the contrary, it may not be an easy task, but a graphic design that has a positive impact can be affordable. When done right, your graphic designer for your brochure printing can actually help you save on costs.

To help you create your brochure printing within your budget, here are a few tips from the pros so you could help your graphic designer reduce the time and energy to come up with your design, and eventually save you a huge amount of money.

Avoid "gradation banding" by . . . .
. . . downgrading your line screen. If you're working on 150, try a reduced state of 133. . . . applying as many color processes as possible to create line screens. When overlaid, these line screens can cover each other better. . . . increasing your fountain steps at its maximum -- 256 and up. . . . checking your film pieces to ensure that your light screens and gradations are at their fullest. Some photos though may not be able to show in your color brochure printing when they have lighter screens or gradations. . . . utilizing match points when producing your light screens and gradations.

Save money on film by setting up smaller documents to be printed as spreads. It's very expensive to purchase all the films you'll need for your print job. That's a fact. So check with your provider if they allow "reader's spreads" or "printer's spreads". The first one is based on how your readers would see them in spreads instead of in pages. The "printer's spreads" on the other hand, depends on how your printer feeds the page onto the printing press. The difference can help you minimize the overall cost of printing your ad.

Set up your digital output by always using PostScript fonts. Don't forget to also save your printer fonts and screen fonts, as well as the original images in the output file you'll submit to your provider. And in order for you to ensure that everything prints well in your design, avoid using large solid areas. They don't reflect that well in your printed material.

All scanned images in your color brochure printing should be saved in CMYK or grayscale in TIFF format. Include also your pantone colors. Use RGB or JPEGS only if you want to complicate things for your graphic designer. They would have to convert your images to CMYK, hence, a much longer time for you to get the final output.

A good design when done with your graphic designer doesn't have to be pricey. Often, working with your designer and helping him/her to get the job done quickly can help you create a compelling ad that reflects your good sense and taste in your brochure printing.

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